This checklist provides a basic understanding of the essential concepts, processes, and terms involved in website creation, SEO, and digital marketing.

Backlink

A hyperlink on another website that points to your website, improving SEO and authority.

Bounce Rate

The percentage of visitors who leave after viewing only one page.

Call-to-Action (CTA)

A prompt that encourages users to take a specific action (e.g., “Buy Now”, “Sign Up”).

Content Management System (CMS)

A software platform (e.g., WordPress, Wix) that allows users to create and manage website content.

Conversion Rate

The percentage of visitors who complete a desired action (e.g., making a purchase, scheduling a call, filling out a form, etc.).

Crawlability

The ability of search engine bots to access and index your website.

Domain Name

The unique web address of a site (e.g., www.yourwebsite.com).

Email Marketing

The use of email campaigns to engage customers, and promote content, products, or services.

Hosting Provider

A company that provides the infrastructure to keep your website accessible on the internet.

Internal Link

A hyperlink that connects one page of your website to another.

Keyword

A word or phrase that users enter into search engines; websites optimize content around these keywords for SEO.

Landing Page

A standalone page designed specifically for marketing or advertising purposes, often aimed at conversions.

Meta Description

A brief summary of a webpage that appears in search engine results to give users an overview of the content.

Mobile Responsiveness

The design and functionality of a website optimized for mobile devices.

Organic Traffic

Visitors who come to your site through unpaid search results rather than paid ads.

Page Speed

The time it takes for a webpage to load completely.

Responsive Design

A website design that adjusts to fit different devices (e.g., smartphones, tablets, desktops) and screen sizes.

Schema Markup

A type of code added to a website to help search engines provide rich results, like enhanced listings.

Search Engine Optimization (SEO)

The practice of optimizing a website to rank higher in search engine results.

Sitemap

A file that lists the pages of a website to help search engines index content.

SSL Certificate

A security protocol that encrypts data between a user’s browser and the website server (necessary for HTTPS).

URL

Uniform Resource Locator, the web address for any given page on the internet.

User Experience (UX)

The overall experience users have when interacting with a website, affecting usability and satisfaction.

Web Analytics

The measurement and analysis of website data to understand traffic, user behavior, and marketing effectiveness.

Website Hosting

The service that stores your website’s data and serves it to users when they visit your domain.

XML Sitemap

A structured format of your website’s content that helps search engines crawl and index pages effectively.

We hope this helps you to be able to communicate with your web designer more effectively as well as research your digital marketing needs. Understanding these terms will guide you through building and optimizing a successful website, and effectively implementing marketing strategies.

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